Become a Stronger, Happier Runner
Personalised coaching, practical guidance, and support from 5K to marathon and beyond.
Why Work With Me
Personalised Plans
With one-to-one coaching, get training built around your life, your goals, and your running history.
EvidenceāBased Coaching
Guidance grounded in proven training principles, not guesswork.
Support & Accountability
Weekly checkāins (with the one-to-one and group coaching offerings), adjustments, and encouragement to keep you progressing.
Meet Your Coach
Iām Alan Ladd, a running coach and nutritionist based in Northern Ireland. I help runners of all levels build confidence, improve performance, and enjoy the process. Whether youāre chasing a PB or training for your first race, Iāll guide you with clear, practical advice and a plan that fits your life.
services summary
Look at the details of the services below to see which is the right fit for you.
1. premium Coaching
- Fully flexible and bespoke training plans with unlimited changes.
- Monthly call to review targets, training, mindset and running nutrition.
- Unlimited text support.
- Access to my community with webinars, Q+A sessions and courses.
2. THE RUNNING RULES Crew
- A bespoke plan built upfront for your routine and goals with guidance on how to change things.
- Access to my community with webinars, Q+A sessions and courses.
3. standalone support
- TrainingPeaks plans (5k to marathon) with structured workouts that go straight onto your watch!
- ‘Master the Marathon’ course – my signature 26.2 day video/audio course to get you ready for your best marathon yet
- One-off race preparation call
4. corporate & clubs
I can provide
- Talks, plans and coaching sessions in group environments to help your club or team work towards their next big goal.
- Licenses/group discounts for training plans or my āmaster the marathonā course.
- A training session or series for your club or team.
The Running Rules Podcast
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